The Challenge

Airwallex, a global leader in multi-currency business accounts and foreign exchange solutions, needed to build strong brand awareness in the UK. They wanted to reach SME decision-makers in the e-commerce and tech start-up sectors, specifically highlighting their card and business account products. With London being a financial powerhouse and a hub for international business travel, the right Out-of-Home (OOH) strategy was essential. That’s where PMA stepped in.

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Our Strategy

PMA designed a high-impact, multi-channel OOH campaign strategically placed in high-dwell, high-footfall environments. We targeted key business and finance professionals during their daily commutes and international travel moments, ensuring maximum exposure and engagement.

Our approach included:

• London Underground Dominance – 70% of the campaign focused on escalator panels, tube car panels, and 4-sheet billboards, keeping Airwallex front and centre in the daily routines of business decision-makers.
• City Airport Expansion – 30% of the campaign extended to London City Airport, a critical hub for high-flying executives, reinforcing brand visibility where financial decision-making happens on the go.

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The Execution

By carefully selecting multi-format OOH placements, we ensured that Airwallex was unmissable at every stage of the audience’s journey. From the underground commute to airport departure lounges, the brand engaged business professionals with targeted messaging about their innovative financial solutions.

This immersive OOH presence allowed Airwallex to:✅ Capture attention in high-dwell locations where business audiences are receptive to financial solutions.✅ Establish authority and credibility by positioning their brand in premium advertising spaces.✅ Drive significant brand recall among SMEs, e-commerce leaders, and tech start-ups.

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The Results

While specific campaign metrics remain proprietary, the campaign delivered significant brand exposure, reinforcing Airwallex’s reputation in the UK market. Through strategic OOH placement, we ensured that the brand was not just seen, but remembered by the right audience at the right time.

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