Advertising within malls and retail environments gives you unparalleled access to an engaged audience—shoppers who are already in the mindset to make purchases. With 78% of shoppers noticing illuminated and digital ads throughout the mall, retail advertising offers a powerful opportunity to reach consumers at the moment they’re most receptive.

Why Advertise in Retail Environments?

• Engaged Audience – Shoppers are already in the right frame of mind when they’re browsing malls, making them more likely to engage with your brand. With teens particularly responsive to in-mall advertising, it’s a great platform for targeting a younger demographic.
• High Visibility – Whether it’s digital screens, illuminated billboards, or strategically placed posters, retail environments ensure your message is hard to miss. Shoppers spend time in stores, corridors, and food courts—your ad gets seen.
• Spontaneous Purchases – Over half of all shopping center purchases are unplanned, making retail advertising an ideal opportunity to catch customers in the act of making spontaneous decisions.

Key Features:

• Youth Appeal – 77% of teens respond positively to in-mall advertising, making it a strong platform for connecting with younger audiences.
• Impulse Buying – Over half of shopping center purchases are unplanned, making this a prime spot for driving spontaneous sales.
• Engaged Consumers – 17% of consumers engage with brands after seeing an OOH ad, driving brand awareness and interaction.