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Promotion expires 21.01.25 January
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Traditional Radio

Turn up your brand storytelling

Heard loud and clear. Radio ads cut through the noise, reaching engaged listeners in their daily routines.

Brands get noticed via

Traditional Radio

We plan campaigns that expose your brand to the right audience at the perfect time.

Book now

Traditional Radio

Radio is a powerhouse for targeting the right audience. With different stations appealing to distinct listeners, you can speak directly to the people who matter most, whether they’re in their cars, at home, or on the go. Plus, with its local reach, radio allows you to zero in on key market areas with precision.

Why Advertise on Radio?

  • Targeting – Different stations attract different demographics. You can tailor your message to reach the people who are most likely to respond to it.
  • Perfect for Busy Lives – Radio fits seamlessly into people’s routines. Ads that align with a listener’s activity are over 60% more likely to be remembered, making radio a great platform for engaging your audience.
  • Engagement – In a world where people are quick to skip ads, radio stands strong. Listeners rarely switch off, keeping them engaged with your message as they tune in.

Why It Works

  • Staying Top of Mind – With its constant presence, radio ensures your message sticks, whether it’s heard on a commute or during a break. Radio ads are woven into listeners' daily habits, making them more likely to recall your brand.
  • Action-Driven – Radio isn’t just about building awareness—it drives action. With one in five internet users tuning in while browsing the web, your audience is just a click away from engaging with your brand.

Key Features:

  • Local Reach – Target specific geographical areas with laser-like focus, ensuring your campaign resonates where it matters most.
  • Adaptable – With a variety of stations and formats to choose from, you can align your message with the right show, time, and tone.
  • Engaged Audiences – Listeners are committed, making it a powerful medium for keeping your brand in front of a highly engaged audience.

KIss Radio

Contemporary hits with an urban edge

KISS connects with 15-34-year-olds through DAB, FM, and online, offering high-energy hits for a dynamic audience.

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Heart Radio

Feel-good hits and famous voices

Heart delivers uplifting music and big-name presenters, keeping listeners engaged across its stations.

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Magic Radio

Feel-good tunes with a London twist

Magic Radio delivers contemporary hits, celebrity interviews, and fun entertainment, keeping listeners engaged all day.

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KMFM

Kent’s local hits with a personal touch

Absolute Radio connects brands with loyal listeners through award-winning comedy, live sessions, and engaging music.

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Absolute Radio

Music, comedy, and football at its best

Absolute Radio connects brands with loyal listeners through award-winning comedy, live sessions, and engaging music.

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Capital FM

Hit music, big events, and top talent

Capital connects brands to a loyal, music-loving audience through chart hits, star presenters, and live events.

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Hits Radio

Fun, family-friendly hits across the UK

Hits Radio reaches 8 million listeners weekly, offering relatable presenters and contemporary hits for a wide audience.

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talkSPORT

The home of football on radio

talkSPORT delivers expert analysis, breaking news, and Premier League coverage from presenters to listeners.

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Smooth Radio

Relaxing music for all ages

Smooth Radio offers a soothing mix of timeless tunes, providing a calming escape for listeners to relax and recharge.

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10+

Formats

in

Traditional Radio

with tens of

characteristics

and niches

Experts

in

advertising

via

Traditional Radio

Chat with us

Your campaign is our priority - chat with us about it today.

From shaping ideas to gearing up for launch - we’re ready for you.

Chat with our team
Monday to Friday
9am - 5pm GMT

Have a question?
Ask Gill.

Not sure where to start? No problem. Gill, a real member of the PMA team, is here to answer your questions online. Ask anything, big or small, using our virtual Q&A.

Ask now

Have more questions?
Read our FAQs

Why should I advertise on traditional radio?

Radio’s a classic for a reason—whether it’s during the morning commute or late-night listening, people tune in religiously. Your brand gets to tap into a wide audience in a way that feels personal and intimate. It’s a tried-and-tested method of reaching people, and when done right, it sticks.

What kind of stations do you work with for radio campaigns?

We’ve got access to a full range of stations, from national heavyweights to niche local stations. Whether your audience is tuning into the latest pop hits or news, we know where to place your ad for maximum impact. Contact us to ask about a specific station or audience.

We're ready to chat when you are

Thinking it's about time to put your plan into motion? Speak to us now via chat to discuss your options.

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Let our

experts

introduce

you to

Entertainment Advertising

formats

You can talk to us about how to get your brand noticed on any media platform.

Find your budget

Starter

£2-£5k

More about pricing

Starting out or testing the waters?
We construct campaigns that make the most of every penny. It’s all about nailing the essentials, and building your brand awareness where it counts. Small budget? Big results.

Is your budget under £2,000? While most advertising formats have a minimum spend requirement, we do our best to accommodate special requests in certain cases — for example, booking a single billboard near a specific location. You can speak to us about your special request.

Find your budget

Growth

£5-£20k

More about pricing

Ready to do more with your budget?
We'll help you scale your efforts and expand your reach. From refining your messaging to hitting all new platforms, with a Growth Budget we can take your brand from solid to standout.

Curious about how a Growth Budget comes to life? View a sample campaign here.

Find your budget

Impact

£20-£50k

More about pricing

Prepared to turn heads?
We'll put together a bold campaign that delivers measurable results and captures attention. With a focus on strategy and ROAS, this budget scale allows us to push boundaries to ensure your brand is more than memorable.

Curious about how a Impact Budget comes to life? View a sample campaign here.

Find your budget

Dominance

Over £50k

More about pricing

This is the big league.
With a full arsenal of creative, data, and strategy, we position your brand as a market leader. From multi-channel campaigns to moments that spark real cultural conversation, we help you own the space you’re in—and then some.

Curious about how a Dominance Budget comes to life? View a sample campaign here.

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We're ready
when you are.

Contact our team today and get started on your campaign.