Challenge:‍

Consol Tanning came to us with a clear ambition — grow brand awareness across the South West with a modest budget. As a premium tanning studio with a loyal customer base, they wanted to expand their presence in the real world and push footfall beyond their usual digital channels.

The brief? Take Consol’s clean, punchy aesthetic and bring it to life in a way that would stick with everyday people on the move.

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Our Idea:

‍Buses. Big, bold, and always moving; the perfect match for a brand looking to turn heads without breaking the bank.

We recommended a targeted bus campaign across key commuter and suburban routes, specifically on high-impact formats with longer dwell time: Bus Supersides. Our strategy? Let the colour pop, keep the copy short, and make that per-minute price impossible to miss.

With creative that worked from a distance and a tone that was friendly-but-confident, the message was simple: "Your premium tanning studio. From 59p a minute."

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Execution:‍

Our in-house experts worked closely with the Consol team to fully grasp their tone, ideal customer, and ambitions. From there, we scaled the initial creative idea into a multi-location campaign.

We booked Supersides across First Bus vehicles, ensuring strong frequency across daily commuter routes. The bright pink palette and clear CTA did the rest. It stood out against the grey of British roads — and turned everyday bus journeys into brand-building moments.

✅ Strategically placed superside ads across multiple towns
✅ Eye-catching brand presence with a consistent message
✅ Campaign scaled up after initial success

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Why It Worked:

‍We didn’t overcomplicate it. We matched strong creative with the right media placement and backed it with smart, local-first strategy. A single site turned into a fleet, and Consol gained more than just impressions — they gained confidence in out-of-home as it proved its worth to their business.