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Advertising Formats You Can Use for Less Than £2,000

By
The Team
Gill
Published on
April 17, 2025
5
min read

Gill

Allen

Operations Manager

Advertising planning pro, shaping media at Priority Media.

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When it comes to out-of-home (OOH) advertising, many assume that big budgets are required to make an impact. However, a variety of formats allow businesses to advertise for less than £2,000.

When it comes to out-of-home (OOH) advertising, many assume that big budgets are required to make an impact. However, a variety of formats allow businesses to advertise for less than £2,000, making outdoor advertising more accessible than ever. Here are five cost-effective advertising options to consider, each with varying levels of visibility and audience reach.

6-Sheet Billboards (From £200 + Production per Site)

6-sheet billboards are one of the most accessible and cost-effective outdoor advertising formats. Found at bus stops, high streets, and shopping centers, these smaller billboards offer targeted exposure at a fraction of the cost of larger formats. With prices starting at £200 per site (plus production costs), they provide a budget-friendly way to capture pedestrian and commuter attention.

Bus Rear Advertising (£270 + Production per Panel)

Buses are constantly moving through key urban areas, making bus rear advertising a dynamic way to reach an audience. With prices from £270 per panel (plus production), your brand message will be visible to both pedestrians and drivers. This format is particularly effective for local campaigns aiming to maximize street-level exposure in busy city centers.

Petrol Nozzle Advertising (From £300 per Station)

Petrol stations offer a captive audience with high dwell time, making petrol nozzle advertising a smart investment. Starting at £300 per station, this format puts your brand directly in front of consumers during a routine activity. It's especially useful for location-based promotions and impulse-driven products, as it targets motorists who are already in a purchasing mindset.

48-Sheet Billboards (£600 + Production per Site)

For businesses looking for large-scale visibility without breaking the bank, 48-sheet billboards offer high-impact exposure starting at £600 per site (plus production costs). Positioned in high-traffic areas, these billboards ensure broad reach and brand recognition. They work well for campaigns that need a strong visual presence but have a limited budget.

London Underground DEPs (£1,000 + Production per Station)

Advertising within the London Underground is a prime opportunity to target daily commuters. Digital Escalator Panels (DEPs) start at £1,000 per station (plus production), delivering repeated exposure to high-footfall audiences. These screens are placed along escalators, ensuring passengers engage with the message as they travel. This format is particularly effective for brand awareness campaigns and product launches in high-density urban areas.

Conclusion

Outdoor advertising doesn’t have to come with a hefty price tag. From small but targeted 6-sheet billboards to high-impact London Underground screens, there are plenty of cost-effective formats that fit within a £2,000 budget. By selecting the right medium for your audience and campaign objectives, you can achieve significant brand visibility without overspending.

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