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Call us nowIn the world of Out-of-Home (OOH) advertising, priming is one of the most powerful psychological tools in the marketer's kit.
Priming is part of a clever brain shortcut known as implicit memory. It’s when exposure to a certain stimulus influences how we think, feel or behave — often without any conscious awareness.
In the world of Out-of-Home (OOH) advertising, priming is one of the most powerful psychological tools in the marketer's kit. It's subtle, it's clever, and when used right, it can nudge people towards a decision without them even realising. So let’s dig into what it is, why it works, and how you can harness it to make your OOH campaigns more effective than ever.
Imagine this: You see the below billboard. Walking passed it, you'll take a few more seconds to understand the messaging... next thing you know, you're writing up a shopping list. That’s priming at work.
OOH media is uniquely placed to leverage priming because of its physical presence in the real world. Unlike digital ads that can be ignored or blocked, OOH ads live in high-traffic spaces where people are constantly exposed to subtle cues.
Here’s why it works:
Think of it as planting seeds in someone’s brain. The right message in the right place can blossom into action.
OOH advertising, when paired with priming, taps into what Vance Packard called the "hidden persuaders" — those subconscious nudges that guide our behaviour without us knowing. And in a cluttered ad world, those nudges make all the difference.
By understanding how priming works, brands can stop shouting and start whispering in the right ear at the right time. Subtle, smart, and seriously effective.
If you're investing in OOH, don't just think big — think clever. Use priming to:
After all, the best ads don’t feel like ads. They feel like ideas we came up with ourselves.
Need help crafting an OOH campaign that uses priming to its full potential? Give us a shout. We’re ready to help you plant those seeds and watch them grow.
You can talk to us about how to get your brand noticed on any media platform.
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