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How Billboards Build Brand Trust in a Digital World

By
The Team
Khadeeja
Published on
April 17, 2025
7
min read

Khadeeja

Paulerice

Media & Brand Strategist

Brand and media strategist with a decade shaping brands

Connect on LinkedIn

In this insights article, explore how billboards build trust in a digital-first world. Seen by 19.8M UK adults weekly, they’re reliable, memorable, and drive action—52% visit businesses after seeing one.

How Billboards Build Brand Trust in a Digital World

In today’s digital-first world, establishing brand trust is no small task. With countless ads vying for attention online, billboards offer a refreshing, tangible alternative. They’re not just relics of the past—they’re vital tools in building trust, awareness, and credibility. Let’s break it down.

Why Billboards Still Work

Think of billboards as the scaffolding that supports your brand’s reputation. Unlike the transient nature of digital ads, they’re a constant in people’s everyday lives. Here’s what makes them stand out:

  • Always On: Billboards work 24/7, no ad blockers or skips needed. With 19.8 million UK adults seeing a billboard every week (Clear Channel), their reach is undeniable.
  • Tangible Presence: A billboard is like a trusted local landmark—visible, unmissable, and grounded in the real world.

The Trust Factor

In the battle for credibility, billboards hold a clear edge over digital ads. Why?

  • Perceived as Reliable: While digital ads are often viewed as invasive, billboards are seen as straightforward.
  • Stronger Trust Levels: 4 in 10 Brits trust billboard advertising, compared to just 1 in 10 who trust social media ads (One Day Agency).

This makes them ideal for brands looking to build trust without the risk of scepticism.

What Billboards Do Best

Here’s how they work their magic:

  • Boost Brand Recall: A striking billboard design sticks in people’s minds, cutting through the noise of the digital landscape. Visual advertising is 43% more memorable than audio or text (Pearl Media).
  • Drive Action: They’re not just for show. Over half of consumers (52%) have visited a business because of a billboard, and 40% checked out a website the same day (WinSavvy).
  • Reinforce Brand Stability: A billboard’s consistent presence sends a clear message—this is a brand that’s here to stay.

Teaming Up with Digital

Billboards and digital campaigns aren’t rivals—they’re the perfect pair. Together, they create a seamless experience that builds trust across multiple touchpoints:

  • Increased Awareness: Exposure to both billboards and online ads drives a 198% increase in ad recall (Clear Channel).
  • Unified Messaging: When your offline and online presence align, it strengthens your brand’s credibility.

The Foundations of Brand Trust

Billboards aren’t just old-school relics—they’re reliable, impactful tools for modern marketers. They build trust brick by brick, offering a physical presence that digital channels simply can’t replicate.

If you’re serious about cementing your brand’s reputation, it’s time to look up—because the next big thing might just be on a billboard near you.

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